Case studies

Real Businesses. Real Results.

We've helped 200+ NZ businesses grow online. Here are some recent builds, and what each of them pays.

How we measure

A result is a number that moved.

Every engagement below started with the same question: which number are we trying to move?

We agree on that number before any work starts. It goes on the reporting dashboard that comes free with every package, and it is the first thing we open each month.

A trades business in Petone

The number is calls coming out of the local pack.

A professional services firm in Thorndon

The number is qualified enquiries, not raw traffic.

A retailer shipping nationwide

For a retailer packing orders in Wellington, the number is revenue per session and what it costs to win one customer.

If the number has not moved, we say so and we change the plan. Traffic that never turns into work is a vanity metric, and we would rather not report it at all.

That is also why the builds below show what each client actually pays rather than a headline percentage: the full write-up comes once there is real trading data behind it, not on the day a site goes live. The pricing page lists what each plan costs, and our process page walks through what happens month by month.

What to expect

What a typical engagement looks like.

No six month discovery phase, and nothing upfront if you pay monthly. Most clients are trading on a new site inside a fortnight, and most are close enough to our Wellington base that we can film at their premises rather than guess.

  1. 1

    A conversation, not a pitch

    We ask what you sell, who buys it, and what a good month looks like. We look at your current site, your search rankings and your ad account if you have one, then tell you plainly whether we can help.

  2. 2

    Build and photograph

    Every package includes free content writing and a free photoshoot, so your site launches with your own faces and your own workshop on it. Websites go live in days, not months, scoring in the high 90s on Google PageSpeed.

  3. 3

    Feed it traffic

    A fast site with nobody on it earns nothing. Depending on the plan that means 25 or more links a month, keyword led articles, or Google Ads managed against a cost per lead target rather than a click count.

  4. 4

    Report, then adjust

    The dashboard shows enquiries, calls and sales next to spend, updated continuously. We read it with you, decide what changes, and do it. There is no lock-in contract on most plans, so the reporting has to earn the next month.

Who we work with

The businesses behind the numbers.

More than 200 New Zealand businesses have worked with us since 2016, from Wellington and well beyond it. They are not tech companies. They are the shops, trades and firms that keep a city running.

Retail

Independent shops with a physical door and a growing online side. The work is usually opening hours that are actually correct in search, product pages that load fast on a phone, and a Google Business Profile that earns the map result.

Trades and home services

Plumbers, sparkies, builders and roofers working across the Hutt Valley, Porirua and the Kāpiti Coast. Their customers search once, call the top three results, and book whoever answers. Ranking in that pack is the entire job.

Hospitality

Cafes, bars and restaurants from Courtenay Place out to Newtown, where trade swings hard with the season, the weather and whatever is on at the stadium. Social content filmed on site does more here than any ad ever will.

Professional services

Accountants, lawyers, consultants and the agencies that sit alongside the public sector. Fewer searches, far higher value per enquiry, and a site that has to look like it belongs to people you would trust with your money.

eCommerce

Stores shipping nationwide, and often overseas, from a single warehouse. Speed, structured product data and Google Shopping do the heavy lifting. Our Possum Boutique Shopify case study is the clearest example on this site.

Common questions

Because a launch is not a result. We wait until there is enough data to say something honest about what changed and why, which usually means six months of trading. Several stories are in production now. The alternative is to publish a screenshot of week one traffic, and that helps nobody decide anything.

No. We are based in Wellington and a lot of clients sit between the Kāpiti Coast and the Wairarapa, but we work with businesses across New Zealand and always have. Being local means we can turn up, film your team and shake a hand. It has never been a requirement for working together.

Paid search moves immediately, because you are buying attention the day the campaign turns on. Organic search is slower. Link building and content compound over months rather than weeks, and a competitive category takes longer than a quiet one. We will tell you which of the two your budget suits before you commit.

A website on the monthly path begins at $250 a month, a website with SEO and blogging at $850 a month, and Google Ads management at $250 a month, all excluding GST. There is no upfront fee and no lock-in on most plans. Full detail sits on the pricing page.

Usually yes, on a call. Plenty of clients are happy for their numbers to be discussed privately even when they would rather not be named on a public page. Tell us your industry and roughly what you spend now, and we will talk you through the closest comparable account we have.

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