Email Marketing That Pays For Itself. No per-subscriber tax on your list.
EDMs and newsletters designed, built and sent from our own platform. Your list can be 500 contacts or 50,000 and the price does not move. Every send pulls the latest articles off your website automatically.
The one audience you actually own.
Social platforms rent you an audience and charge you again every time you want to reach it. Your email list is yours, and it costs the same to mail 500 people as it does 50,000.
No algorithm in the way
If someone is on your list, the email arrives. Nothing decides whether this week is your turn to be seen.
Old customers are the cheapest leads
Someone who bought from you two years ago already trusts you. Getting back in front of them costs a fraction of what the same lead costs in Google Ads.
It compounds with the rest
Every article you publish and every offer you run gets somewhere to go. The list gets more valuable each month you keep it warm.
Measurable to the click
Opens, clicks and the pages people landed on, in the same dashboard as your website and ad numbers.
Your list grew. Your bill did not.
We send from our own platform rather than reselling someone else's, so there is no sliding scale, no contact tiers and nothing to renegotiate the month you cross 10,000 subscribers.
Mainstream platforms
- Price tiers step up as contacts grow
- You pay for contacts who never open
- You build and maintain the template
- Support is a help centre article
Sending it yourself
- Bulk sends from Outlook or Gmail get filtered
- No unsubscribe handling or bounce cleaning
- No opens, clicks or reporting
- Your business domain wears the reputation damage
Media Giant
- Same price at 500 contacts or 50,000
- Designed, built and sent by us
- Your latest articles pulled in automatically
- Opens and clicks in your reporting dashboard
Set it up once. It fills itself after that.
List in, template built
We load and clean your contacts, build the template in your brand, authenticate your domain and connect the newsletter to your website's blog feed.
Your latest blogs, pulled in
Each send picks up the articles published on your site since the last one. Add an offer, a new product or an event and we build that in alongside them.
Out on schedule, reported back
It goes out monthly or every two weeks. You get opens, clicks and unsubscribes, and the traffic lands in your reporting dashboard.
Three ways to run it.
All prices ex GST. The monthly plans are open term from day one, so you can stop with a month's notice. No setup fee, no per-contact fee, no charge for the design.
One-Off Design & Send
A single campaign, designed, built and sent. For a launch, an event or a seasonal offer.
- Template designed in your brand
- Your list loaded and cleaned
- Any list size, no per-contact fee
- Opens, clicks and unsubscribes reported
- No ongoing commitment
Monthly Newsletter
One send every month, written, built and sent for you. 12 a year.
- 12 sends a year
- Latest blog articles pulled in automatically
- Any list size, no per-contact fee
- Design, build and sending included
- Reporting on every send
- Open term, cancel with a month's notice
Fortnightly Newsletter
One send every two weeks, for businesses with something to say more often. 26 a year.
- 26 sends a year, twice the contact for $20 more
- Latest blog articles pulled in automatically
- Any list size, no per-contact fee
- Design, build and sending included
- Reporting on every send
- Open term, cancel with a month's notice
AI blogging, $199/mo
Two SEO-optimised articles a week, published to your website and human-reviewed before they go live. They rank on Google, then they fill your next newsletter without anyone writing it. A fortnightly send picks up four fresh articles every time. Blogging is also included in our Website + SEO plans from $850/mo.
Reignite the customers you have already won.
Winning a new customer costs several times what it costs to bring an old one back. Most businesses spend the whole budget on the first thing and none on the second.
The list is usually already there, sitting in an accounting system nobody has exported since the day it was set up.
Start with the database you have
Past customers in Xero, enquiries from the website, people who booked a job in 2021. That is a warmer list than anything you could buy, and it costs nothing to mail.
Give them a reason, not a reminder
A newsletter that only says "we are still here" gets deleted. One that answers a question, shows a job you just finished or opens a booking window gets clicked, and that click is a lead.
Wellington runs on repeat work
A Karori plumber, a Petone workshop and a Kāpiti cafe all live on people coming back. Staying in the inbox every two weeks is the cheapest way to make sure you are the one they ring. For how this fits with search and ads, read our Wellington digital marketing overview.
The inbox, not the spam folder.
We authenticate your domain with SPF, DKIM and DMARC before the first send, then keep the list clean by removing hard bounces automatically. Sending from a properly authenticated domain is the single biggest thing standing between your newsletter and the junk folder, and it is the step most businesses skip when they blast a campaign out of Outlook.
The New Zealand rules, handled.
The Unsolicited Electronic Messages Act 2007 requires three things in every commercial message: consent, a clear sender identity and a working unsubscribe link. Identity and unsubscribe are built into every send and unsubscribes are actioned automatically. On consent, we go through your list with you before the first send and flag anything that looks risky.
Common questions
No. We run our own sending platform, so the monthly price is the same whether you have 500 contacts or 50,000. The mainstream platforms price per subscriber, which is why a growing list quietly turns into one of the more expensive lines in a small marketing budget.
Your own website. Every send pulls your latest published articles automatically, so the newsletter is never empty and nobody is writing it the night before. On our AI blogging plan at $199 a month that is two new articles a week ready to go.
Yes. Tell us what you want in front of people, an offer, a new product, an event, a price change or a job listing, and we build it into the send alongside the articles.
Most businesses have one without realising it: past customers in your invoicing system, enquiries from the website, people who booked a job. We help you export and clean that data, then add a signup form to your website so the list keeps growing.
The Unsolicited Electronic Messages Act 2007 requires consent, a clear sender identity and a working unsubscribe link in every commercial message. Consent can be express or inferred, and an existing business relationship is one of the ways it is inferred. Sender identity and unsubscribe are built into every send, and we will tell you if part of your list looks risky.
Every send reports opens, clicks and unsubscribes, and the traffic it drives shows up in your reporting dashboard next to your search and ad numbers. You can see which article or offer pulled the clicks, which is what tells us what to lead with next time.
