From Brief to Live in Less Time Than You'd Expect.
Our AI-powered process means faster builds, faster rankings, and faster results. Here's exactly how it works.
Discovery Call
15 to 30 minutesA short call with Andy. We learn your business, your customers and what success looks like, and tell you honestly whether we're the right fit.
Strategy + Brief
2 to 3 daysWe turn the call into a written brief: pages, keywords, offers and structure. You get a free proposal with fixed monthly pricing, no upfront fees.
AI Build + Review
Days, not monthsAI assembles the site at speed on our modern stack. Our team refines design, copy and SEO, then walks you through it. You approve before launch.
Launch + Optimise
Launch dayLive with redirects handled, PageSpeed tested to the high 90s, analytics wired and the reporting dashboard switched on from day one.
Ongoing Growth
Every monthBlogging publishes, links build, ads optimise, automatically. Monthly plain-English reporting shows exactly what's moving and why.
What the process actually feels like.
Five steps on a page is easy. Here is what each one involves in practice, and what we need from you along the way.
The discovery call runs fifteen to thirty minutes with Andy, on the phone or over a coffee if you would rather do it in person. Wellington runs on coffee, and the CBD is compact enough to walk end to end, so meeting up is rarely a hassle.
What you sell
The work you actually do, described plainly, without the marketing language you think we want to hear.
Who buys it
The customers worth having, and the ones you would rather leave to somebody else.
What one customer is worth to you
Without that number, nobody can tell you whether a marketing budget is paying for itself.
What happens when somebody searches
Usually the interesting one. We pull up your Google Business Profile and your current rankings while we talk.
What we need from you.
Less than most people expect, and nothing you have to go and buy first.
What you already have
Your existing branding, if there is any. Access to your domain and your current website. Whatever analytics is already running.
An honest list
The services you actually want more of, in the order that matters to you. That is the lot.
Nothing you need to commission
Do not go and hire a photographer or a copywriter first. Free content writing and a free photoshoot are included in every package, so we make both.
How "days, not months" is possible.
Most agency timelines are queue time, not work time. Your site waits for a designer, then a developer, then a content writer, each with their own backlog. We took the queue out.
AI assembles the first working build straight from the brief. We have been doing this since 2016 for more than 200 New Zealand businesses, so the brief is where the time honestly goes.
People do the parts that need people
The team spends the rest of the time on design, copy, and the SEO structure underneath it.
You review a real website
In a browser, not a flat mockup. Nothing touches your domain until you approve it.
Speed comes from the stack
High 90s PageSpeed scores follow from building on a modern stack rather than bolting plugins onto a theme.
Your first 90 days.
Launch day is a start line, not a finish line. Here is roughly what the first quarter looks like for a Wellington business.
Month one
Google re-crawls and re-indexes, redirects catch your old URLs, and rankings wobble while that settles. The reporting dashboard quietly collects a baseline.
Blogging starts publishing, and link building begins at 25 or more links a month.
Month two
There is usually movement on lower-competition terms, and Google Ads has enough conversion data to optimise on rather than guess at.
Month three
The local pack is the thing to watch. "Plumber Upper Hutt" and "plumber Wellington" are two different fights with two different timelines, and the dashboard shows you both.
Time it around your season
If your year peaks around the sevens or WOW season, say so on the discovery call. We will time the build so you are live and indexed before the crowd arrives, not during it.
Before you start
About two hours total for most website builds: a discovery call, a brief review, and sign-off. We handle everything in between.
Your business details, any existing branding, and access to your current site or domain. If you don't have content or photos, we create both: free content writing and a photoshoot are included.
The review step exists for exactly that. We refine with you until it's right; you approve before anything goes live.
Ongoing growth: blogging, links and ads run on autopilot with monthly reporting. You'll always know what's working, and Andy is a phone call away.
We are based in Wellington and we work with clients right across New Zealand. In person we cover greater Wellington through to the Wairarapa, from Island Bay out to Upper Hutt, which is mostly useful for the photoshoot. Everything else, discovery call included, works perfectly well remotely.
On the monthly path there is nothing to pay upfront; on the upfront path you buy the build once, from $1,500. Either way website packages run for an initial 12 months, then continue on an open term you can end with a month's notice. Google Ads management and SEO link building are open from day one. We would rather keep you because the reporting shows the work is paying off than because a contract says you cannot leave. See what each plan costs.
